A business looking to expand its off¬erings purchased a long-time Willson International
client in the packaging industry. The new owner told the packaging company that it
planned to move any customs work to the parent business’ incumbent customs broker. In
analyzing the service o¬ffering, however, the parent company realized it was not and could
not expect to receive the same level of communication Willson offered.
The parent company recognized and appreciated that it could contact Willson at any time to
get answers to questions and, if needed, engage Willson’s executive team members in the
discussion. Willson’s secure web-based Client Portal and other proprietary information tools
also support the objective to have immediate answers to questions and access to real-time
information to facilitate issue resolution. This means Willson is open 24/7/365, and its
investment in technology allows it to have real-time data on any shipment from any location.
The parent company realized Willson would treat their business as more important than the
existing broker. They wouldn’t be perceived as a number or just a shipment, but a client with
important needs.
As a mid-sized brokerage and logistics company, Willson International
brings many benefits to the table. We have sufficient size, scope and
capability to deliver the full range of services, yet we are not so large
that customers end up ignored or forgotten. Our people, their training
and our high standards of customer care are critical to our success.