Brokerage Sales: 1‑800‑754‑1918   Brokerage Service: 1‑866‑535‑1918   Logistics: 1‑866‑945‑5378
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Our Culture/Values

At Willson International, our core values are timeless principles guiding us in all we do. These enduring beliefs of our organization are closely aligned with our mission and vision.

Our family of employees lives and breathes these values and principles each day. As an organization, we commit to ensuring these values are consistently experienced, inside and outside of our company. Importantly, we understand the importance of our role as a global trade partner for all our clients and our hope is that these values and principles also impact their success in cross-border commerce.

Our Core Values:

Constant Improvement:

At Willson, we value and are committed to actions that contribute to progress. We will always move ahead by proactively seeking out new perspectives or thinking and by pursuing solutions that deliver improved results. We offer our employees continuous education programs, to ensure our people are experts, and progressing with our ever changing industry.

Exceptional Sense of Urgency and Purpose:

We understand that our business is nothing without our clients and we are always looking for new ways to add value in relationships. As our business is always changing and client demands are constantly growing, we expect the unexpected to better anticipate and manage client needs.


At Willson, we value and recognize acts of courage as reflected in a willingness to try new things and to be different. We are committed to stepping beyond our individual comfort zones, sometimes persevering when others surrender.

Community Involvement:

We value and are committed to making a positive difference in society. As a company, we will support select causes and/or organizations that we believe have a positive and lasting impact in the world, and we will provide resources that best meet the needs at hand. See an example of our involvement.

Family First:

At Willson, we recognize, support and respect each employee’s responsibility to his or her family. We will provide a flexible working environment based on family needs while assuring that proper and effective performance is not affected.

Our Guiding Principles

1We will treat each other, our clients and suppliers respectfully and professionally and will not do anything that might damage our reputation. 2We will be accountable for the performance of ourselves and of our organization.
3We will deliver what we promise. 4We will strive for continuous communication across all levels and channels.
5We will continuously look for new opportunities to learn more about our clients and their needs. 6We respect and believe in the individual needs related to work/life balance.
7We will be honest and display integrity when dealing with others. 8We won’t compromise the financial position of our company or our clients.
9We won’t compromise the compliance position of our company or our clients. 10We will respect the confidentiality of our clients.
11We will work as a team to deliver the best possible results.

Willson is the company for us. They are very easy to work with, and have provided us with the information needed to make our crossings go effortless. Our drivers are very pleased and appreciate the commitment of the employees.

Brenda Synder, Logistics Coordinator, Greenline Logistics, Inc.

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COVID-19 is a global challenge. Keeping our supply chains moving is important for maintaining the health and wellbeing of citizens and businesses. While the Canada - U.S. border is now closed to non-essential traffic, it is still open for trade and commerce. We are committed to doing our part for global supply chains.

We are protecting the health and safety of our employees. They are working from home, except for critical functions that require certain equipment or managing paper/courier flow. In those cases we are following social distancing guidelines.

We are open and available to assist you, and key players in your supply chains. Our dedicated staff are available 24/7 and our brokerage and logistics experts are available to help you make adjustments to your supply chain, if necessary.

We encourage you to check out the government programs available to families, businesses, exporters and importers. And, while respecting the need for social distancing we encourage everyone, including our staff, to reach out and remain connected to family, friends, colleagues and customers.

Stay safe.

Peter Willson
Chairman & CEO
Willson International

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Stay Connected. Stay Positive. Stay Informed.