Business Development Representative Logistics

Summary

At Willson International, we simplify cross-border trade and deliver excellence in execution for our clients every day from customs brokerage to logistics solutions across Canada, the U.S., and around the globe. We are proud of our heritage as a 4th generation, family-owned company with a people-first culture and deep industry expertise built over more than a century. We are 2025 Great Place to Work certified.

We’re growing — and we’re looking for a driven, results-oriented Business Development Representative (BDR) who is excited about contributing to our sales engine and building a long-term career in logistics and international trade.

This is an opportunity for someone who loves understand prospect pain points, building relationships, solving problems, and driving measurable impact.

Location

Remote – Anywhere in Canada

Shift

Monday to Friday, 9am-5pm

Key Qualifications

High School Diploma is required; College Diploma in Business Administration and or equivalent is preferred.
Minimum two (2) years of experience in Business Development, Inside Sales, or B2B Sales, preferably within freight forwarding, logistics, transportation, customs brokerage, or the 3PL industry.
Solid working knowledge of MS Office Suite and experience with a CRM; Salesforce experience is preferred.
CIFFA certification or transportation industry education is a definite asset.
Strong prospecting, negotiating, and relationship-building skills are required.
Proven experience generating new business through cold calling, email outreach, LinkedIn, and other prospecting methods.
Working knowledge of freight forwarding, including Ocean Freight, Air Freight, Cross-Border Trucking, Domestic LTL/FTL, Drayage, and Customs Brokerage is a strong asset.
Has sales experience and a passion for business development.
Is self-motivated, resilient, disciplined, and coachable — you learn quickly, adapt, and consistently execute.
Has excellent communication skills and confidence conducting outbound prospecting, discovery calls, and engaging decision-makers.
Comfortable speaking with Supply Chain Managers, Logistics Managers, Operations Managers, Purchasing Managers, and business owners.
Thrives in a fast-paced, target-driven environment with measurable KPIs.
Excited to leverage CRM, sales tools, and market intelligence to improve performance.
Has a passion for problem-solving and building long-term client relationships.
Strong organizational and time management skills.
Attention to detail.
CRM, Database Tools, and Sales Engagement Platforms.
LinkedIn Sales Navigator.
Email & Communication Tools.
Sales Intelligence & Research Tools.
Internal Willson systems and client portals.
Experience selling or supporting one or more of the following services is considered a strong asset: International Air Ocean Freight, Full Truck Load, Less-than-Truckload, Cross-Border Transportation and Drayage

Description of Role

As a BDR- Logistics at Willson International, you will be responsible for researching, engaging, and booking qualified brokerage sales leads for the outside Logistics Sales Account Executives.

Key Responsibilities

- Prospect and nurture new business through high-volume outreach: calls, email, LinkedIn, and other channels.
- Identify and qualify leads by understanding the prospect’s needs and aligning them with the right Willson services.
- Schedule discovery meetings with Account Executives to build pipeline and contribute to revenue growth.
- Collaborate cross-functionally with sales and other teams to refine targeting strategy and improve conversion.
- Track and exceed activity & performance goals with key KPIs, consistency and professionalism.
- All other duties assigned

Why you’ll love it at Willson

Work-from-home environment, with a home internet reimbursement
3 weeks paid vacation for all new hires
Company-matching RRSP program
We care about your loved ones too – that’s why we offer family medical benefit coverage (including significant mental-health practitioner coverage), Compassionate Care top-ups, and Maternity/Parental top-ups.
Change is crucial to success – it’s never a dull moment here! We offer trainings, and cover the cost of certifications so you can adapt to change with your best foot forward
#Oneteam is essential to our corporate identity – we only succeed if we work together. That’s why we take the time to recognize the value of our staff, and celebrate the big moments together (like service anniveraries, weddings, and cute things, like puppies and babies).

Salary range – $60,000 – $65,000 depending on experience, qualification and location.