Director of Marketing

Summary

Looking for a career, at a company where you love to work, all while working from the comfort of home? Do you want to be part of a growing organization, on a team that’s interested in your development?

Willson International is a Customs Brokerage and Third-Party Logistics organization. At Willson, we’re creating an environment that empowers our people to reach their full potential, while embracing your strengths and ambitions. Whether it’s developing new skills, opportunities to innovate and grow, or the flexibility to enjoy the moments that matter with your loved ones, Willson International is the place for you.

Location

Remote – Ontario

Shift

Monday to Friday, 9am-5pm

Key Qualifications

7+ years of product management and/or B2B marketing experience, with a strong background in ABM and strategic planning.
Proven success in developing and executing marketing strategies aligned with revenue targets.
Exceptional written and verbal communication skills.
Strong analytical mindset with experience in marketing analytics and performance reporting.
Ability to lead cross-functional initiatives and collaborate with executive stakeholders.
Experience in industrial, regulated, or logistics sectors is a strong plus.

Description of Role

Key Responsibilities:

Strategic Marketing and Business Development Leadership

Lead a Business Development team of 9+ people with 1 direct report.
Set the strategic direction for business development initiatives, ensuring alignment with organizational growth goals and seamless integration across sales and marketing.
Coach and support business development leadership, fostering a culture of continuous improvement, performance accountability, and data-driven decision-making.
Develop and lead the annual marketing strategy aligned with company revenue objectives.
Conduct quarterly strategic reviews to assess performance, refine tactics, and maintain alignment with business goals.
Collaborate with key stakeholders to understand business priorities and translate them into actionable marketing plans.
Oversee and collaborate with external marketing agencies as needed to support strategic initiatives and campaign execution.

Account-Based Marketing (ABM)

Identify and refine ideal customer profiles (ICPs) within key industry verticals: produce, steel, and other highly regulated industries.
Increase lead generation and deepen engagement with ideal prospects through targeted ABM campaigns aimed at key decision-makers.
Support ABM campaigns through multi-channel outreach, including personalized messaging, webinars, and targeted email campaigns.
Oversee creative development including design, copywriting, and campaign reporting.

Sales Enablement

Develop custom sales decks and one-pagers aligned with vertical-specific campaigns.
Create email templates and sales enablement tools to support prospecting and client engagement.
Build and maintain a centralized resource hub for sales reps to access campaign collateral and insights.
Oversee the adoption and evolution of lead development frameworks and technologies, ensuring scalability, efficiency, and data integrity across systems and teams.

Content Strategy and Creation

Lead Willson’s LinkedIn content strategy, balancing thought leadership and brand personality.
Publish weekly LinkedIn posts and monthly content themes based on market trends and insights.
Write and distribute e-newsletters that articulate product strengths and market positioning.
Develop compelling customer-facing website content that highlights Willson’s technological and service advantages.

Market and Competitor Intelligence

Continuously monitor industry trends, competitor activity, and customer feedback.
Compile and present monthly insight reports to inform marketing and sales strategies.
Ensure the organization stays ahead of market shifts and customer expectations.

Reporting and Collaboration

Deliver monthly reports on campaign performance, engagement metrics, and sales alignment.
Maintain regular communication with leadership via weekly or biweekly syncs.
Build dashboards for real-time tracking of key performance indicators.

Why you’ll love it at Willson

Work-from-home environment, with a home internet reimbursement
3 weeks paid vacation for all new hires
Company-matching RRSP program
We care about your loved ones too – that’s why we offer family medical benefit coverage (including significant mental-health practitioner coverage), Compassionate Care top-ups, and Maternity/Parental top-ups.
Change is crucial to success – it’s never a dull moment here! We offer trainings, and cover the cost of certifications so you can adapt to change with your best foot forward
#Oneteam is essential to our corporate identity – we only succeed if we work together. That’s why we take the time to recognize the value of our staff, and celebrate the big moments together (like service anniveraries, weddings, and cute things, like puppies and babies).

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